Automobile Dealership Initiatives

Connections Marketing extends a variety of services specifically calibrated for the automotive industry. We design and develop websites that not only enhance your brand, raise the bar on the competition, and engage your viewers, but also sites that provide the valuable information on the habits and behaviors of your customers and prospective customers.

If you’re not currently receiving and analyzing this data, then your online efforts are essentially hit and miss - left to chance - and that is never a good thing. The data we extrapolate and interpret from a variety of sources, will allow your dealership to utilize your marketing dollars more effectively and efficiently moving forward; positoning your group as the competitive force in the market and in your geographic area.

We answer critical questions to help you plan your marketing push

1. What pages/products of your site do viewers favor?
2. Which part of town do your prospects live or work?
3. Are advertising mediums actually generating tangible results?
4. What keywords/phrases are people typing in search engines to find you?
5. What is your conversion rate? look-ers vs shoppers...?

It all starts with a strategically designed website aimed directly at your audience, written in a style that can persuade and promote as well asoffer relevant content, and then develop it with an eye towards maximizing search engine rankings and growth potential. And that is precisely what we do! Our services get you started and keep you ahead of the rest as trends and behaviors change across the internet and new opportunities present themselves.

For instance, many dealerships have heard of Google Adwords, but not many know how to fully develop a PPC program. Lucky for you, we do. Before we select your list of keywords we research which ones will actually benefit you most. Then we get this researched content to where it effects results. Finally, each month, we’ll meet with you to review the information and decipher how best to move forward. It’s an on-goingprocess...but with on-going results!

In addition to SEO and SEM, we offer Social Media Marketing. If you have a website, then you need Facebook and Twitter pages, also, to generatevirtual “word of mouth”, create a dialogue with prospects and customers, and to illustrate your modern sensibilities. But who has the time to get this started and keep it going; ensuring that posts are up to date and keeping eye on any negativity that may hinder your program? We do.We will alleviate the task by providing monthly SEM services: from bi-weekly postings to creating social media pages and promotions...wehave the specific social media experience and personnel to enhance your Facebook and Twitter presence.

Connections Marketing also provides mobile solutions for our clients. In a recent study commissioned by Google they found that 77% of smartphone users search the web with their device. and the 8th most popular item that users look for is ‘Automotive. ‘ Needless to say, if youare not appealing to this audience you are losing a large group of potential buyers! Let us design and develop a Mobile Web Page or App that has purpose, is user friendly, and most of all, helps convert prospects into customers.